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Our heritage

The foundation of our methodology is the synthesised work of several of the most eminent psychologists of the 20th century.

This rare knowledge of how human beings behave, create and interact lies at the heart of everything that we do. These practises are supported by a form of mindfulness we teach called ‘self-remembering’, which generates the highest forms of human behaviour, interactions and action.

The Mind at Work’s knowledge and method comes directly from these remarkable teachers; as a result our work is not commonplace, not being sourced from academic journals or bestsellers.

  • Viktor Frankl

    His body of work illuminated the human need for meaning and purpose. This focuses upon the importance of the individual finding personal meaning from experience, creativity and in choosing one’s attitude.

    It is his work that instigated the current interest in organisational and personal purpose and meaningfulness.

  • Albert Ellis

    The founder of cognitive behavioural therapy. His work offers highly effective practises that address stress, negativity and limiting mindsets and behaviours, which block high performance.

    The foundations of his approach lie in challenging the mind and its unconscious limiting beliefs and assumptions.

  • Carl Rogers

    The founder of person-centred psychology, which forms the basis of effective coaching and teamwork. His approaches to human relationships have wide application including organisational settings.

    He developed practises for empowerment, collaboration and conflict resolution that are highly effective and respected to this day.


    Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.


    Viktor Frankl

    There are three musts that hold us back: I must do well. You must treat me well. And the world must be easy.


    Albert Ellis

    It is astonishing how elements that seem insoluble become soluble when someone listens, how confusions that seem irremediable turn into relatively clear flowing streams when one is heard.


    Carl Rogers

Our directors

Our two founding directors lead our unique approach through their distinctive blend of experience.

Together, with our partners, they have the know-how for organisational excellence in the specific areas of leadership development, strategic direction, culture creation, human resources, innovation, problem-solving, collaboration and accountability.

Darren Rudkin

Founder, London

Darren founded The Mind at Work in 2005, with a wholehearted purpose to help leaders learn how to create competitive advantage for their... More about Darren

Pascale Ascher

Founder, London

Pascale is a world-class transformational consultant, trainer, coach and programme designer With a specialist background in psychology, Pascale... More about Pascale

Arrigo Berni

Partner, Milan

Arrigo is our partner in The Mind at Work Italy and is also Adjunct Professor of Strategic Management at POLIMI, Graduate School of Management, in... More about Arrigo

Our team

The Mind at Work is comprised of people who have a combination of commercial experience and deep expertise in the area of transforming limiting mindsets and behaviours.

They are gifted teachers, advisors and coaches who bring rare insights and serve as inspirational role models to others. All of The Mind at Work team are deeply committed to practising what they teach.

Dani Palmarini

Trainer / Coach / Client Partner

More about Dani

Paul Cowley

Trainer / Coach / HRD Specialist

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Nicola Vickers

Trainer / Coach / Client Partner

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Noel Lenehan

Client Partner / HR Consultant / Coach

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Dave Hammond

Trainer / Coach / HRD Specialist

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Louise Smith

Associate Trainer / Coach

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Mark Collins

Associate Trainer / Coach

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Dawn Ellis

Associate Trainer / Coach

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Tom Crisp

Associate Trainer / Coach

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Sahera Chohan

Associate Trainer / Coach

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Mads Thomsen

Associate Trainer / Coach

More about Mads

Maura Gallotti

Associate HR Consultant / Coach

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Antoinette Ross

Associate Trainer / Coach

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Laura Hutchinson

Associate Trainer / Coach

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Backbone team

Our Backbone is the administrative team, that enables The Mind at Work to deliver transformational experiences to our clients.

Pictured from left to right, the team is comprised of Octavia Weldon, Kerri Dowling, Eileen Hanks, David Nicholls, Felicity Webb and Miriam Kueppers.

Amongst the many areas that the Backbone oversee include the management of our scheduling, finance, logistics and other key support roles for our team and for our partners. Being purposeful and partnering is at the heart of all that the Backbone do, and they bring their best to provide our clients with the best possible service.

The Backbone are practitioners of our work, in addition to being experts in their field with significant amounts of experience and commercial knowledge.

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