Living Values Authentically – Leading the AFB Way

One of the UK’s largest family owned businesses, A.F. Blakemore & Son includes retail (including 295 Spar stores), wholesale, distribution and shop-fitting.

They hired us to build leadership capability that would support high performance and an aligned and vibrant culture across their divisions.

Listening to staff across the business, we shone a light on leadership strengths. And uncovered the blockers that were holding them back.

We designed a leadership framework, with attitudes and behaviours expressed in the language of the staff and based on the company values statement.

Training the senior team first meant the new leadership approach was role-modelled from the top. Then we ran 3-day workshops for other senior managers.

“One Team” days facilitated leadership teams to create a shared vision and approach for their functions. And coaching sessions helped embed the new style and tackle live situations.


We have taken over 200 senior employees through the programme, driving improvement by developing a high performance culture.

By partnering with the learning and development team we have built internal capability for leadership development. A further 1200 people mangers will be trained in the next three years.

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